New Year, New Resolutions

Men's Must-Haves

Welcome in 2020 with BOSS

At BOSS, we are all about dressing men on their way to success, and there is no better time to reflect on this journey than the new year. With the added poignancy of entering another decade, we have set out some resolutions to help get you on track with your style and more.

Going back to the gym

Healthy body, healthy mind: get active in the new year with all the right equipment. Look and feel great with our new collection of sportswear combining peformance and style.

Acting responsibly in the world around us

It is important to do more to reduce our impact on the planet. Join us on our journey to a more sustainable future, with a new capsule of styles and packaging made using zero plastic. As part of our focus on circular design, the collection is made of one material, so that everything can be recycled.

Light blue casual looks for men by BOSSLight blue casual looks for men by BOSS
Choosing wisely

Considering how choices will work in the grand scheme of things is always a good habit, and one that can also be applied to your wardrobe. Build strong foundations with pieces you will return to again and again. Timeless, versatile and easy to wear, a well-crafted pair of jeans is the place to start.